Lead Generation Strategies You Can Use To Increase Revenue Today

Lead generation, or the marketing activity of generating and capturing interest in a product or service in order to establish a sales pipeline, allows businesses to nurture leads until they’re ready to buy. Outbound lead generation (cold calls, direct mail, advertising, and e-mail marketing) and inbound lead generation (cold calls, direct mail, advertising, and e-mail marketing) are the two basic types of lead generating (SEO, social media, PPC).

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